Aluminum-free deodorant with antiperspirant action
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THE ALUMINUM-FREE ANTIPERSPIRANT

Desti Deodorant is a range of antiperspirant deodorants which are free from aluminum and preservatives. The unique formula contains natural salt and bicarbonate for maximum effectiveness whilst allowing the skin to breathe. Desti is also available in a gentler version without bicarbonate.

A SOFT ALTERNATIVE

The latest addition to the range is a gentler deodorant designed for more sensitive skin, free from bicarbonate, with a mild, pleasant fragrance. For every Desti Pink Label we sell, 1 SEK goes to breast cancer research. For us, it’s an important cause.

Desti Pink Label – Soft

Mild och harmonisk doft av hagtorn, persika, vanilj och lilja.

FRAGRANCES FOR THE WHOLE FAMILY

Desti Deodorant fragrances are youthful and fruity, sporty and fresh, sophisticated and elegant. Subtle, natural fragrances for men, women and young adults alike. The fragrances and antiperspirant effect are long-lasting for all-day freshness.

Desti Orange Label

Youthful, fruity fragrances of buckthorn, grapefruit, mandarin, cloudberry, vanilla and musk.

Desti Turquoise Label

Sporty and fresh fragrances of jasmine, lily of the valley, hyacinth, apple blossom, green tea and musk.

Desti Yellow Label

Sophisticated and elegant fragrances of cedarwood, ginger, orange, green apple, peach and bergamot.

THE PERFECT AMOUNT OF SHAVING BALM

Desti Shaving Balm is a moisturizing balm that soothes burning and irritation after waxing and shaving. Restores the skin’s natural balance. Suitable for the whole body. The practical roll-on packaging provides the right amount each time, with a non-greasy formula for perfect application.

Desti Shaving Balm

 Soothes burning and irritation after shaving or hair removal.

100 % MADE IN SWEDEN

The products are manufactured and packaged in GMP-classified factories.

PROOF OF CONCEPT

A customer survey was carried out by Novus.

I AM CONCERNED THAT MY DEODORANT CONTAINS/MAY CONTAIN ALUMINUM0%
PROPORTION OF THE ABOVE WHO WOULD DEFINITELY OR PROBABLY BUY DESTI0%
I AVOID BUYING DEODORANTS THAT CONTAIN/MAY CONTAIN ALUMINUM0%
PROPORTION OF THE ABOVE WHO WOULD DEFINITELY OR PROBABLY BUY DESTI0%

The target group was women and men aged between 18 and 65. A total of 611 interviews were conducted, in which 567 people said they bought deodorant. Of the whole group, fifty percent of respondents gave either positive or fairly positive feedback on Desti, and 3 out of 10 would buy one of the variants. Novus Sweden panel, 6-13 November 2015.

WE HAVE TESTED DESTI

FAQs

Desti is similar to conventional deodorants in many ways, but also has some advantages.

Here you will find answers to the most frequently asked questions about Desti Deodorant and Desti Shaving Balm.

How does Desti Deodorant work?

Desti Deodorant has a patent-pending, gentle formula whose active substances are salt and bicarbonate. Salt inhibits bacterial growth, which can be responsible for unpleasant smells, while bicarbonate absorbs odors. The antiperspirant effect is the result of a combination of salt and propanediol.

How does my skin get used to a salt-based deodorant?

Most people swap from aluminum-based to salt-based deodorant without any problems. However, there are certain differences to be aware of. A deodorant with aluminum creates an acidic environment in the armpit (low pH value), and the skin may be affected by the aluminum for several days after last use. A salt and bicarbonate-based deodorant instead creates a weakly alkaline environment (higher pH value). Our scientists explain that the salt and bicarbonate in Desti may react with any remaining aluminum. This may show up as red, irritated skin. In rare cases, blisters may also develop. This reaction can be mistaken for allergies, but the body already has salt in it, so you would not be allergic. Bicarbonate does not cause any allergies either. The reaction is therefore simply irritation. If you experience even the slightest discomfort, we recommend you to avoid using deodorant for a few days. You may use Desti Shaving Balm to moisturize and strengthen your skin. The aluminum will then have been eliminated from your body and you can try Desti Deodorant again. Use the shaving balm at night time and the deodorant in the mornings, ideally on damp skin to dilute the salt slightly. Normal skin will tolerate Desti without any discomfort. Once your skin is used to it, Desti can usually also be used on sensitive skin. WARNING! Never use deodorant straight after shaving, hair removal or laser treatment. This is applicable to both aluminum-based and salt-based deodorant. You can find out more in the section ‘Do you experience soreness or irritation after using Desti Deodorant?’. We hope this information will help you discover the advantages and enjoy using your aluminum-free deodorant.

How does it differ from a conventional deodorant?

As far as we know, Desti Deodorant is the world’s first salt-based antiperspirant. The patent-pending formula is free from aluminum, triclosan and parabens, substances which are considered by some to be harmful to health and present in most antiperspirant deodorants on the market.

Conditioning of aluminium-affected skin

If you have used aluminum-based deodorant for a long time, you may have a total blockage of your sweat glands. Normally, the aluminum will leave your body within three days, but the body’s waste products remain in your lymph glands. If you then avoid using deodorant for a while, these waste products will also be eliminated from your body. The result will be an odor of sweat and other bad smelling substances that can occur for up to a week, whilst your body cleanses itself from the impurities. If you use Desti at the same time, the combination can cause varying degrees of irritation in the armpit, as the salt and bicarbonate react with other substances. Avoid using Desti until the body has eliminated the waste products and then begin by using small amounts, then increase as needed, ideally in combination with Desti Shaving Balm at night. Please also read ‘How does my body get used to a salt-based deodorant?’ under FAQs.We hope you enjoy your aluminum-free Desti Deodorant.

Contact

Customer contact: info@destilife.com
Desti® is a registered trademark belonging to S.A.L.T. Prospects AB, Sweden. 100% made in Sweden at the company’s own factory.

In cooperation:
Packaging solution: Maro and Emballator
Filling process, development: EFM Machinery
Patent registration: Groth & Co
Trademark process: Brand Entity

Design & communication: Splitz
Proof of concept: Novus

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